One of the most challenging projects ever received by 360indonesia is when we have to create a Virtual Reality of the latest product from Toyota, the All New Rush. This product is one of the flagship products and Indonesia became the first country to launch the Toyota’s All New Rush by using Virtual Reality.
In launching the product, Toyota held a roadshow at almost the same time in 12 major cities in Indonesia while there are only 3 units available. We were given 48 hours to take the content of the unit. To get maximum results of the content, we build a very large set in a hangar and 120 people were involved. We took photos and videos of the unit on that set with very high security system because we cannot show the unit to public before the day of the launch. After we gather all the contents, we insert it into a Virtual Reality application.
With Virtual Reality, customers can enjoy seeing the unit starts from the exterior and interior shape until the latest features of Toyota’s All New Rush without having to see the original unit in the roadshow. Visitors who tried the Virtual Tour tool in Toyota’s All New Rush roadshow was very enthusiast and enjoyed the new experience with Virtual Reality.
